Climate Outreach has been working on how to talk about climate for YEARS.

And now they have a way in to understanding our wildly different ways of understanding how people think about and respond to the climate and ecological emergencies.

And we are all wildly different! Here we look at people who might feel themselves to be progressive activists, backbone conservatives, civic pragmatists, established liberals, disengaged battlers, disengaged traditionalists, loyal nationalists … and how they would like to talk about it.

Gold dust.

Have a good look here.